How to Measure Campaign ROI for Health Camps & Outreach

The problem: spend without visibility

Hospitals run camps, spend on logistics and staff, and hope for admissions. Without tracking: - You don’t know cost per lead or per admission - You can’t compare one camp or channel to another - You can’t prove ROI to management or optimize spend

What to measure

• Cost per lead — Total camp/campaign cost ÷ number of leads generated
• Lead → visit → admission — How many leads became OPD visits, and how many became admissions
• Revenue per campaign — Link admissions (and surgery/revenue) back to the camp or source

PARAM’s camp and campaign manager lets you create camps, enroll patients, and track them through to admission and revenue. The analytics dashboard shows funnel and ROI per camp and per channel.

Use data to improve

Once you have numbers, you can: - Double down on high-ROI camps and regions - Fix or drop underperforming campaigns - Reallocate PROs and budget based on results

Start measuring. Request a demo to see how PARAM tracks camp and campaign ROI for hospitals.